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A Comprehensive SEO-Friendly Web Design Guide for 2024

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Website design is a nuanced and subjective matter that requires a lot of attention and may or not turn out the way you want it to. Or, in some cases, the design comes out looking exactly how you want it, but it doesn’t resonate as well with the audience. Whatever the case may be, that is just the inherent problem with subjective matters; they tend to be in the grey area of good and bad. However, one thing that isn’t subjective at all and is instead objective and works every time is SEO or search engine optimization. Besides being an important component in digital marketing, it has its own center of gravity when it comes to web design. In this blog post, we will discuss the SEO-friendly web design guide that lets you rank higher and higher in 2024. 

SEO refers to the practice and strategies that are implemented in order to rank better within the SERPs or search engine result pages. This better and high rank can allow a website to rake in many more visitors, and by transitive property, many more business queries and leads. With an SEO-optimised web design, the website will not only rank better but will do so in the long term, improving both visibility and by incorporating the best SEO practices, will be able to return a much favourable user score. 

Let’s start by looking at the tips that will help you towards a web design guide that is both SEO-optimised and ranks high on the SERPs. 

The SEO-Friendly Web Design Guide for 2024

These tips and steps will help you achieve an amazing score for your website’s SEO, and you will be able to reap much more benefits from your website. 

Optimise Site Structure

The first step in the web design guide that is in tune with the requirements for SEO-optimisation in 2024 is optimizing the site structure. While there are a whole range of things that constitute site structure and are included in the SEO best practices, for this purpose, you need to keep in mind three things while designing the website and optimizing the site structure: hierarchy, navigation and sitemap. Hierarchy should always be logical and should follow categories and subcategories as well as reflect the relationship between different pages of the website. Navigation, in the same way, should be user-friendly and intuitive. Users should be able to easily understand the layout of the website and surf around it, with the addition of breadcrumbs integrated into the website to help with the navigation even more. Finally, an XML sitemap can help list all the pages of your website, allowing search engines to better crawl and index the content. 

Make Responsive Design 

Responsive design goes beyond ensuring that the design is fluid and caters to the user experience. Instead, with millions upon millions of smartphone users, responsive design now means that your website design should cater to all sorts of devices that may be used for access. Let us start with the fact that Google now has a mobile-first indexing, which means that the version of your website used for mobiles and smartphones is used to index and rank the website. What this means is that good web design isn’t now limited to just laptops or computer devices, the focus is on mobile devices and tablet computers. In short, responsive design alludes to the fact that your website should be compatible and easy to work with regardless of what device the user has accessed the website through. For responsive design, the ideals are of fluid layout and equally responsive frameworks. And a good tip for responsive design that includes design considerations for mobile devices and smartphones is to optimise buttons, and other interactive elements on the website for touch input. Which means that they should be large enough to comfortably register touch input.

Quicken up Loading Speeds

If you wait and wait for a page to load, chances are, you will terminate that session and move to another website. This is called bounce rate; the lower your bounce rate, the better your site will be ranked by the search engine. Which means that during your design phase, loading speeds should be a consideration high enough in the priority. If your website loads up quickly, you will have better engagement with users, and this will translate into better performance in the search engine results and rankings. So, loading speeds are imperative, but how do you go about optimizing load speeds for your website? Well, a good way to start would be to optimise images and reduce the server response time. The latter can be done by enabling caching and minimising the use of server resources. Furthermore, you can also minimize CSS and JavaScript, and for an even better user experience, utilize CDNs or content delivery networks that use multiple servers to deliver a reduced-latency experience to the user. 

Content is King!

For your website and for the general SEO best practices, understand that content is the lifeblood. The better the content, the more engagement and returning users you will have. While this is imperative for SEO, it can also be utilized for web design strategy. Starting with content creation, understand that the attention span has shrunken down drastically, and with people less willing to read more, focus on creating compelling content that attracts attention with precise, succinct headlines. Furthermore, the content itself should be informational and educative, and should grab the user with its unique expression. We recommend using an informal way of communication that helps you stand out from the rest of the competition and attracts the attention of the user. Similarly, use multimedia like vivid images and videos to further drive home the point, and optimise the content with both keywords and for readability. Use bullets wherever possible to present content in a manner that is easy for the user.

Internal Linking is a Must-Have

Internal linking, as SEO experts will tell you, is an important part of SEO practices. However, this can also be integrated with web design practices to ensure an SEO-optimised web design. This will ensure link equity and will further ossify the topical relevance and authority of your website. In internal linking, there are three things to take care of: relevance, usability and context. For the best internal linking strategies, start by relevance: by linking to relevant pages, you will provide additional value and usability to the user, further increasing the SEO score of the website. Also included in this part of the process is both anchor text optimization and deep linking. For the former, avoid using generic titles like ‘Click here’; instead, be a little creative and use phrases that are much more attractive. For deep linking, high-level category pages and certain subpages can be used to ensure effective internal linking, one that goes beyond conventional SEO best practices and inculcates it into web design that gets your permanent, long-term results. 

Optimise Images, Multimedia

Images and multimedia can be double-edged sword for your website. On one side, the inclusion of such elements can greatly help the attractiveness and the utility of the website. On the other hand, unoptimized images and multimedia can drag down a website, reducing its SEO score and increasing the load times for the website. So, start by using descriptive names for image files that include all relevant keywords to help rank the overall website even better. Aside from using the right format for pictures, during design, image dimensions can also be specified in the HTML code to allow browsers to allocate space before they load. Finally, a top tip for the designers out there looking to optimise images and multimedia: use lazy loading. This allows elements like multimedia assets to defer loading times until they are actually needed or accessed, reducing initial page load times. 

Potens Marketing: Web Design that Transcends Boundaries!

Website design that looks good, works good and feels good is the holy trinity of website design. Integrating modern UX design principles and best practices within the realm of UI and UX, Potens Marketing is your go-to for getting a website that has that holy trinity. No matter the competition, we’ll make sure your website comes out looking like Mona Lisa, not the Elephant Man. And that’s the Potens Marketing promise we keep, always. 

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